乐章与秩序:大型文化活动中的城市形象建构--以孙燕姿2026香港演唱会为例
Composition and order: Urban Image Construction in Large-scale CulturalEvents - Taking Sun Yanzhi's 2026 Hong Kong Concert as an Example
作者:邹琪(澳门城市大学，澳门999078)
[摘要]:随着物质文化需求日益增长，大型文化活动正成为城市竞争的新焦点，也是城市形象和市民精神的集中体现。“为一个人奔赴一座城”已成为粉丝表达对偶像崇拜的潮流方式。本文以作者亲历孙燕姿2026香港启德演唱会为例，结合城市治理理论、情感劳动理论和城市形象构建理论，探讨大型活动如何通过良好的治理秩序和人性化服务塑造城市正面形象。文章指出，城市秩序与人文关怀并不相悖，可以通过一定的整合形成温暖的城市治理制度，为当今的城市发展提供一些新的治理启发。
[关键词]: 大型文化活动;城市治理;情感劳动;城市形象;香港启德体育园
[Abstract]: With the increasing demand for material and cultural goods, large-scale cultural eventshave become a new focus of urban competition and a concentrated reflection of a city's image and thespirit of its citizens. "Going to a city for an individual" has become a popular trend for fans to expresstheir admiration for their idols. This article takes the author's personal experience of the Sun Yanzhi2026 Hong Kong Kaiji Concert as an example, and combines urban governance theory, emotionallabor theory, and urban image construction theory to explore how large-scale events can shape apositive city image through good governance order and humanized services. The article points out thaturban order and humanistic care are not contradictory, and certain integration can form a warm urbangovernance system, providing some new governance inspirations for the current urban development.
[Key Words]: Large-scale cultural events; Urban governance; Emotional labor; Urban image; HongKong Kai Tak Sports Park
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