浅析直播类电视文艺晚会主持人的角色功能
A Brief Analysis of the Role and Function of Hosts in Live TV Art Galas
作者: 翟冰(澳门城市大学，中国澳门999078)
关键词: 文艺晚会;主持人;角色功能 Art evening; party Host; Role function
摘要:本文聚焦于直播类电视文艺晚会主持人的角色功能，深入探讨我国电视文艺晚会的发展历程与特征，剖析主持人在直播文艺晚会中的多重角色定位，以及其功能分类与职业素质的紧密关联。通过案例分析法和跨学科理论分析，研究发现主持人在现场叙事中枢，通过即兴调控与多模态话语实现跨屏互动，构建沉浸式观赏体验。担任文化转译者，运用符号化表达将艺术内容转化为大众审美语言。新媒体环境下主持人需要兼具媒介素养、文化底蕴和数字沟通能力。同时，针对数智时代的新挑战，提出对直播类文艺晚会主持人发展的思考，旨在为该领域的理论研究与实践发展提供有价值的参考。
Abstract: This paper focuses on the role and function of the hosts of live T'V art galas, deeplyexplores the development process and characteristics of TV art galas in China, analyzesthe multiple role positioning of hosts in live art galas, as well as the close relationshipbetween their functional classification and professional qualities. Through case analysis andinterdisciplinary theoretical analysis, the research found that the host, in the on-site narrativecenter, achieves cross-screen interaction through improvisational regulation and mulimodaldiscourse, and builds an immersive viewing experience. Serve as a cultural translator, usingsymbolic expression to transform artistic content into aesthetic language for the general public.In the new media environment, hosts need to possess media literacy, cultural background anddigital communication skills. At the same time, in response to the new challenges of the digitalintelligence era, thoughts on the development of hosts for live-streaming cultural and artisticgalas are proposed, aiming to provide valuable references for theoretical research and practicaldevelopment in this field.
