固态规训与液态联结:母乳焦虑的平台化生产与抵抗一一以小红书为例
Solid Discipline and Liquid Connection: Platformed Production and Resistance ofBreastfeeding Anxiety- Taking Xiaohongshu as an Example
作者:黄苑泽(1.澳门科技大学，澳门999078)
[摘要]:数字育儿平台中，母职情绪正被算法逻辑与商业机制深度塑造。本文以小红书中“奶量不足”“追奶失败”等母乳焦虑内容为分析对象，采集500篇高互动笔记及9560条评论，结合情绪劳动、算法治理与数字规训理论。研究发现，小红书通过情绪识别与互动权重机制，将焦虑化的母职表达转化为“高传播价值内容”。与此同时，用户也在评论互动中建立起即时性的“液态联结”。话语偏移、数据拒绝与社群逃逸等微观实践虽呈碎片化特征，仍为数字母职生态的重构提供了潜在可能。文章最后提出“算法调节一平台责任一用户赋权”的三维干预建议。
[关键词]: 母乳焦虑;小红书;数字平台;固态规训;液态联结
[Abstract]: In digital parenting platforms, maternal emotions are being deeply shaped by algorithmiclogic and commercial mechanisms. This paper focuses on breastfeeding anxiety content such as"insufficient milk supply"and " failed milk pursuit" on Xiaohongshu, collecting 500 highlyinteractive notes and 9,560 comments, and incorporating theories of emotional labor, algorithmicgovernance, and digital discipline. The study finds that Xiaohongshu transforms anxious expressionsof maternal duties into " highly disseminable value content" through emotion recognition andinteraction weighting mechanisms. At the same time, users establish instantaneous liquidconnections" through comment interactions. Although fragmented, micro-practices such as discoursedeviation, data refusal, and community escape offer potential for the reconstruction of the digitalmaternal care ecosystem. The article finally proposes a three-dimensional intervention framework ofalgorithmic regulation - platform responsibility - user empowerment.
[Key Words]: Breastfeeding anxiety; Xiaohongshu; Digital platform; Solid discipline; Liquid connection
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